Corporate Social Responsibility is no Flash in the Pan

Indian corporates, at the pain of loosing out to vast customer segments, cannot avoid looking at the immense possibilities that a corporate social responsibility (CSR) scorecard can provide.

Often mistaken to be a question of good deeds of corporate largesse – the bigger brother of absolution – CSR principles have a cleansing and realistic effect on the practices that a company chooses to follow. It is not just a ‘how business is done’, but a ‘how business is to be done successfully’. Through introspection that is often missing in the search for profit making, a growing customer segment of discerning buyers are being shunned. A company’s compliance is a factor that will today provide a leverage on the competition and is often a sine-qua-non of participating in certain markets.

Public limited companies in the throes of a takeover can protect their interests with a scorecard that can protect both corporate and shareholder interests in the long run. The recent takeover of an icon of the US ice cream industry, Ben & Jerry’s,  by Unilever shows the importance of imbibing CSR scorecards as a corporate practice.

Discover the added value that CSR principles can make to your bottom line; often called the triple bottom line of people, profits and planet. A veritable three-way growth of business opportunities.

~ by Prith David on May 16, 2011.